This program combines the best of two globally recognized talents in the hair industry: George Alderete, renowned for his dimensional color placement, practical, yet forward- thinking techniques, as well as avante-garde looks that have been featured on magazine covers all around the world and Luke Benson, celebrated for his cutting-edge, editorial-inspired design and finishing techniques that have graced red carpets, editorial spreads, and the most famous celebrities like Billie Eilish, Joe Jonas, Zayn Malik and Liam Payne.
*Lunch Provided.
From Vision to Editorial, join us for this unforgettable two-day experience where creativity, artistry, and collaboration collide. This Master Class invites you behind the scenes of a high-fashion photo shoot—from the spark of creative direction to the final camera click.
DAY ONE: Vision & Creative Direction
Discover the secrets behind iconic editorial work as George and Luke guide you through live demos, mood board storytelling, and collaborative model prep. You'll meet the full creative team—including our photographer, makeup artist, and wardrobe stylist —and witness firsthand how ideas transform into visuals.
DAY TWO: Lights, Camera, Masterpiece
Feel the rush of a real-time photo shoot, with opportunities to observe, ask questions, and gain rare insight into high-performance artistry. From final touches to on-set execution, you’ll see how pros adapt and collaborate under pressure. Wrap it all up with raw image reveals, reflection, and a toast to the creativity we’ve just lived.
Why You Should Be There:
• Collaborate and learn from two industry legends
• Explore advanced color, styling, and visual storytelling techniques
• Watch a full editorial shoot unfold—step by step
• Build your creative network and elevate your artistry
Who Should Attend:
• Color enthusiasts dedicated to continuous learning and growth in the realm of color mastery.
• Salon Professionals wanting to put their technical skills to the test for personal growth.
What is the refund policy?
Cancellation or transfer of tickets Policy:
Keune understands travel plans may change. For all cancellations, you may transfer your registration to another program of equal or lesser value to be used within the same calendar year as purchased, the guest is responsible for any amount greater than the original program cost.
Programs purchased with Keune Rewards are transferrable under the Rewards guidelines only. Any transfer must be requested in writing. Purchased program fees may be transferred from one person to another if requested in writing by the ticket buyer.
Keune is not responsible for any travel reimbursements should a program be canceled due to unforeseen circumstances including increment weather.
*All programs that may be subject to cancellation due to low attendance will be determined within 2 weeks prior to the event date.
Keune Advanced Academy will utilize promotions and ticket discounts at its discretion based on ticket availability and Academy calendar needs.
Refunds are not available.